On The Importance Of Automation In Business


In today’s world of automation can the sales process be far behind? Sales and how to manage it is so important in every business today and automating could just mean an increase in productivity.

How exactly does one automate a sales force? SFA or Sales Force Automation is a technique that is used to automate the business tasks of sales. These tasks would include order taking and fulfillment, information sharing, contact management, inventory monitoring, sales forecast analysis and employees’ performance evaluations. SFA speeds up processes and makes them almost error-free. It also sees an improvement in the effectiveness and efficiency of the team because it streamlines all these functions. So any member of your sales team has constant access to the very latest information as far as the client is concerned, be it his pricing or his accounts.

It is in fact, very like CRM (Customer Relationship Management) which also includes sales effectiveness as well as marketing management and customer service. SFA optimizes communication services and saves time which is of great essence in a business where every second counts and could translate to money for the company. It also adds up to…


Source by Ben Franklin